ConQuest

Conversational Questionnaires

The structure of a form.
The depth of a conversation.

Nobody enjoys filling in forms, so we replaced them. ConQuest turns any questionnaire, survey or assessment into a natural conversation, guided by AI that listens like your best interviewer and records like your most meticulous analyst.

Higher completion. Richer data. Less bias.

The problem

Forms were never the point. Understanding people was.

People are tired of boring forms. They don’t trust where the answers go, they’re worn down by survey after survey, and they’ve learned that nothing usually changes as a result. So they rush, round to the nearest acceptable answer, and tick “neutral” just to reach the end. We collect the data and miss the person.

Rushed and abandoned

The longer the form, the worse the data. People skim, satisfice, or never reach the end.

Flattened to a checkbox

Real situations don’t fit a five-point scale. Nuance is rounded away the moment someone clicks “somewhat agree”.

No room to explain

A form can’t ask “why”, and it can’t follow up. The most important answer is the one it never thought to ask for.

Built-in bias

Leading questions, fixed options and survey fatigue shape the answers as much as the truth does.

Context-free

You get the what, never the why. Numbers with no story behind them are hard to act on with confidence.

One size fits no one

A form treats a new hire and a ten-year veteran exactly the same. People aren’t the same.

“Finally, there’s a better way to understand people.”

How it works

Bring the questionnaire you already have.

No rebuild, no new methodology. Three steps from a static form to a conversation that understands.

1
Ingest

Bring what you already use. Upload any existing questionnaire, survey, assessment or audit, in PDF, Word or text. ConQuest reads it and maps every field into structured context areas, showing its reasoning for you to review.

2
Converse

People have a conversation. Your respondents never see a form. They talk, typed or spoken, with an AI guide that asks, listens, follows up and adapts, like a skilled interviewer who has read the brief.

3
Understand

You get structured answers. Behind the scenes every answer is inferred and filled into the right context area, with confidence scores, context and provenance. The rigour of a questionnaire, the richness of a transcript.

Who it’s for

Better for the people answering.
Better for the people asking.

For respondents

An experience worth finishing

It feels like being listened to

Not processed. A patient, human-paced conversation that respects your time and your words.

Answer in your own words

Type or talk. Say it how you’d actually say it, without translating yourself into someone else’s categories.

Faster than it looks

No scrolling through dozens of fields. The conversation only asks for what it still needs.

Space to say what matters

Go deeper where it counts, skip what doesn’t apply. The conversation flexes around you.

The platform

Everything you need to turn questions into understanding.

ConQuest doesn’t just digitise questionnaires. It transforms them into intelligent conversations, and gives you the tools to make them sharper over time.

Conversational data collection

Fields become context areas, and conversational agents gather exactly what each one needs through dialogue. Nothing required is missed; nothing is asked twice.

Voice or text

Respondents speak or type, whichever suits them. Spoken answers are transcribed and understood just like typed ones, accessible by default.

Questionnaire ingestion

Bring almost any instrument: surveys, assessments, audits, diagnostics, onboarding and research forms. ConQuest maps it into a conversation automatically.

Bias reduction

Neutral phrasing, adaptive ordering and patient follow-up reduce leading questions, fatigue and the rounding that distorts results.

Contradiction detection

When answers don’t line up, ConQuest notices, and gently explores the inconsistency in the moment, instead of leaving you to find it later.

AI-powered analysis

Go beyond counts. Summarise themes, surface what’s driving the numbers, and generate insight across every conversation.

Safeguarding support

Conversations can be configured to recognise sensitive disclosures and respond with appropriate care and escalation, which is vital in health, education and wellbeing.

Reporting and insights

Turn thousands of conversations into clear, structured reports covering completion, themes, outliers, and the context behind every score.

The difference

From form filling to meaningful conversations.

Traditional forms
ConQuest
The experience
A wall of fields
A guided conversation
Input
Click the closest option
Say it in your own words
Follow-up
One size fits all
Adapts and digs deeper
What you capture
The what
The what and the why
Missing answers
Submitted half-empty
Gathered through dialogue
Contradictions
Found later, if ever
Explored in the moment
Accessibility
Reading and typing
Speak or type, your pace
Completion
Drops with every field
Stays high to the end
Where it works

One platform. Every kind of question worth asking well.

If you’re trying to understand people, their experience, their needs, their truth, then ConQuest fits.

Discovery

Customer and user discovery that gets past the script: the needs, jobs and frustrations people never think to put on a form.

Customer feedback

Move past the star rating to the reason behind it, at a volume no human team could interview.

Market research

Open-ended concept and market testing at survey scale. Not just what people prefer, but the why underneath it.

Focus groups

The depth of a focus group without the scheduling. Hundreds of one-to-one conversations at once, then see what themes emerge.

Team sentiment

Take the temperature of a team in their own words. Honest, unhurried check-ins people actually finish.

Organisational alignment

Find out whether strategy, values and priorities really land. Hear where you’re aligned, and where you quietly aren’t.

Research

Structured interviews at survey scale. Open-ended depth, with data you can still analyse.

Coaching

Intake and reflection that feels like a session, capturing the nuance a form would flatten.

Assessments

Diagnostics and self-assessments that adapt to each person, with your scoring intact.

Audits

Walk people through compliance and risk questions conversationally, with a clear structured trail.

Healthcare

Patient intake and wellbeing check-ins that are patient, accessible and sensitive to what’s disclosed.

Education

Student voice, admissions and learning reviews that invite real reflection, not box-ticking.

Founding cohort

We’re building ConQuest with our first customers.

Simon Holmes
Simon Holmes
Co-founder
John Durrant
John Durrant
Co-founder
“We’ve seen too many surveys that flatten people into checkboxes. And we’ve seen the rich information you can gather from conversations. So we started ConQuest to turn boring forms and questionnaires into engaging conversations. Forms you can talk to.

Simon & John, founders at Human-Centric Engineering

The self-serve platform isn’t out yet. We’re taking on a small founding cohort to shape ConQuest on real questionnaires, and the people who join now help decide where it goes. Leave your details and you’ll be first through the door.

Questions

The things people ask first.

Do I have to rebuild my questionnaire?

No. Bring what you already use. ConQuest ingests your existing instrument and maps it into a conversation, while your questions, your scoring and your methodology stay intact.

Is it still structured data at the end?

Yes, and that’s the whole point. Every conversation produces the same structured fields a form would, plus a confidence score, context and provenance for each one.

Can people answer by voice?

Yes. Respondents can speak or type at any time. Spoken answers are transcribed and understood exactly like text, which also makes questionnaires far more accessible.

What kinds of questionnaires work?

Almost any: surveys, assessments, audits, diagnostics, onboarding, employee and customer feedback, research instruments, health and coaching questionnaires, and compliance processes.

Won’t an AI conversation introduce its own bias?

It’s designed to reduce it, with neutral phrasing, a consistent intent behind every question, and contradiction checks. You review the extracted structure and the reasoning before anything goes live.

Which AI provider do you use?

ConQuest is provider-agnostic. It runs on the model and provider you choose, so you stay in control of cost, data residency and vendor.

How do we get started?

Bring one questionnaire you already run. We’ll turn it into a conversation and show you the difference on your own content.

Stop collecting answers.
Start understanding people.

Give us one questionnaire you already use. ConQuest will turn it into a conversation, and show you the depth you’ve been missing.